🐶 The Return of Memecoins: Hype Bubble or New Web3 Model?
In just a few weeks, the crypto markets have seen the return of a familiar figure: the memecoin. Once led by OGs like Dogecoin and Shiba Inu, this type of token had gradually faded from the spotlight with the end of the last bull run. But since early 2025, memecoins are staging a powerful comeback—driven by ultra-engaged communities, viral content on TikTok and X (formerly Twitter), and a bold, unapologetic style of storytelling. A real signal or just another hype cycle?
6/13/20251 min read
🤨 Sceptics See a Hype Reboot
Many skeptics see this as nothing more than recycled hype. And it’s true—some projects are riding absurd trends with no technical foundation or clear roadmap.
But behind the noise, a new generation of memecoins is emerging. And their logic is very different:
Strategic branding
Carefully designed tokenomics
Orchestrated launches
Clear community-driven goals
In other words: less randomness, more structure.
🛠 From Buzz to Structure: The Silent Mutation
One trend stands out: some memecoin founders are no longer going it alone—they’re teaming up with professional launch infrastructures to elevate their tokens.
This is the case for several recent projects backed by W3Boost, a Web3 launch platform that has successfully captured this new hybrid demand: tokens with strong community identity, backed by solid technical foundations.
On w3boost.com, you’ll find that even memecoins can now benefit from:
A real, targeted holder base
Optimized multi-chain deployment
Strategic listings on CoinMarketCap / CoinGecko
And retention mechanics to avoid classic “pump & dump” crashes
🎯 Memecoin 2.0: Between Irony and Engineering
We may be witnessing the rise of a new memecoin format—a hybrid model that keeps the humor, the viral culture, and the “memeability,” but wraps it all in a full-scale Web3 strategy.
This new wave is attracting:
Web3 influencers launching personal tokens
Brands experimenting with crypto-native branding
Even DAOs using memecoins as community engagement tools
The question is no longer:
“Should we take memecoins seriously?”
The real question is:
“Who’s professionalizing them behind the scenes?”
And the answer seems clear:
Those doing it well are no longer the same people who ran the show in 2021.